rates for ad banners, etc on station web sites

[markie]

greets to the group...it has been a long time

i have had several serious inquiries about wanting to advertise on our station web site.
being relatively new at this, i do not know what to charge or would be a reasonable rate.

what do you folks that have web sites charge?

you input is appreciated very much

thanks to all

[huxtable jones]

I would throw it in with a radio ad...and not even bother charging for web site only ads...in other words only offer it in conjunction with a traditional commercial, as a bonus.

[Sonic Valley]

I agree. Even if your site has heavy traffic...it don't always cut it.Bundle it with radio ads.

If you do just want to generate revenure form ads soley from the site. Have specific areas like a free stuff page or something that's sponsored.

[subhuman]

You should check out Access Broadcasting:
http://www.accessbroadcasting.com

Increased the local revenue at least 15% when you follow their advice.